Product marketing · Positioning · GTM · Enablement

Complex products,
clear stories,
launches that land.

Senior Product Marketing Manager for AI, B2B SaaS, and developer tools. Embedded in the product team, I own positioning, go to market, and the enablement that gets sales and customers on board.

10+ yrs in PMM 15M+ users reached $2M+ new revenue 200+ live at Team '24 PMA Advanced Certified
See the work Get in touch
Daniel Domene Martinez
Open to remote roles
Elon, unofficial brand mascot Head of vibes
The positioning, in one line

For teams shipping technical products, who need the story to land as well as the code, I am the PMM who turns features into go to market momentum.

01

What I do

GTM Strategy & Launches Messaging & Positioning Product-Led Growth Pricing & Packaging Developer & Technical Marketing Sales Enablement Competitive Intelligence Voice of Customer AI Workflow Design
02

Selected work

01 Launch campaign · flagship

Space Manager launch

Full go to market for Mosaic's newest Advanced feature. I owned the launch narrative, the announcement blog, the lifecycle emails, and the social beat, then wired them into one coherent story for Confluence admins.

Launch blog → Email · announcement → Email · follow up → LinkedIn post →
Product page · owned

Smart Designer

A Mosaic feature I own end to end. I lead the positioning and the product page that turns a formatting tool into a clear reason to buy.

View page →
Product page · premium tier

Mosaic Advanced Edition

Positioning and product page for the premium tier. I framed the upgrade story so Confluence teams see the jump in value, not just a bigger bill.

View page →
SEO content

How to guides that pull

Top of funnel content written for Confluence users, built to rank and pull the product through naturally rather than shout about it.

Read the guide →
Enablement

Interactive walkthrough

A hands on product tour built for enablement and self serve onboarding, part of a wider kit that runs from slide decks to internal training for sales and services teams.

Take the tour →
Social & events

Event and social play

Social for our biggest launch and for Atlassian's flagship event, from a live event beat to a post event merch drop, plus the occasional cameo from my dog.

Live posts → Merch drop → Teaser (with Elon) →
03

On stage

At Atlassian Team '24 in Las Vegas, I presented Kolekti's Mosaic suite to 200+ attendees, including teams from Apple, NASA, and Domino's. Live demos, real questions, and a product story that had to work in the room. I was also on the ground at Team '26 in Anaheim, staying close to customers and the Atlassian community.

Daniel presenting Guided Pathways for Confluence on stage Daniel taking audience questions on stage
04

Certifications

Advanced Product Marketing Certified
Product Marketing Certified: Advanced
Product Marketing Alliance · 2026
AI for Product Marketing Certified
AI for Product Marketing
Product Marketing Alliance · 2026
Product Marketing Certified Core
Product Marketing Certified: Core
Product Marketing Alliance · 2026
05

About

Daniel Domene Martinez Seville, Spain

I am a product marketing manager who lives inside the product team. I take technical, developer facing products and turn them into clear stories, launches, and enablement that sales and customers actually use.

Ten plus years across B2B SaaS, developer tooling, gaming, and health tech, most recently on the Atlassian Marketplace with Kolekti, part of The Adaptavist Group. I like the messy middle of a launch: the positioning, the sales objections, and the moment it all clicks.

Based in Seville, working remotely across Europe. And yes, I will put my dog in the marketing whenever I can get away with it.

Let's talk

Open to remote Senior & Technical PMM roles across Europe.

LinkedIn/in/danieldomene
Based inSeville, Spain